Hello..... I'm Sarjadh

Digital Marketing specialist In Malappuram Kerala

If you are looking for an freelance to help you create a remarkable presence online, you’ve come to the right place. I can help you take your business to the next level.

I'm sarjadh

I’m a passionate digital marketer based in Kerala, “Results-focused digital marketer with a passion for business growth. Expert in SEO, social media, email marketing and content creation. Helping businesses thrive online with tailored strategies and expert execution. .

WHAT I DO

Full-service Internet Marketing Solutions

“Lead generation with our integrated digital marketing services. Expert SEO, social media marketing, email marketing, content creation, website development, PPC advertising, and analytics reporting to grow your business and maximize your online potential.

SEO

help website improve their visibility and ranking on search engines

Web design

website design, branding, user experience (UX), search engine optimization (SEO), and more

Content creation

services that produce written or visual content for websites, social media, and other marketing materials.

Email Marketing

An email marketing list is a collection of email addresses from people who want to hear from your business.

Advertising

the practice of promoting a brand, product, or service through online channels like websites, social media, search engines, and mobile apps,

Content marketing

content strategy development, content creation (blog posts, articles, videos, infographics), SEO optimization, social media promotion, email marketing, content analysis, A/B testing, case studies, whitepaper creation, brand management, influencer marketing, and content performance reporting.

Digital marketing

5 Digital Marketing Trends You Can’t Ignore in 2023

It is important to keep in mind that the world of digital marketing is ever-changing, and companies must adjust to these changes lest they fall behind in the competition. In that regard, the following are five trends that are impacting the industry this year and could potentially impact it in the years to come:

AI-Powered Personalization

Chatbots and email marketing have subsequently improved with the introduction of Artificial Intelligence, and the fascinating creations do not end there. With AI, companies are able to connect with their audience on a deeper level due to the personalized experiences, which are tailored to increase user engagement and conversions on a business’ website.

Short-Form Video Dominance

The content marketplace is now dominated by TikTok, Instagram Reels, and YouTube Shorts. Businesses adopting the approach of leveraging short, engaging videos are experiencing the perks of better audience retention and brand reach.

Voice Search Optimization

It’s crucial to optimize voice search now as smart speakers and voice assistants are widely used. Ensure to emphasize conversational keywords and frequently asked questions to attract this growing market.

Sustainability In Marketing

More and more eco-conscious brands are winning consumer attention towards their business. Be sure to provide data that depicts your company’s sustainability endeavors in your campaigns to build brand trust and loyalty with the consumers.

Interactive Content

Customer preferences are more often than not influenced by quizzes, polls, and interactive ads. This method is more effective than traditional advertising as they not only capture the attention of the audience but also reveal the users likes and dislikes.

Final Thought:

Adapting to change is paramount in digital marketing. By following and implementing these trends, people

 

Why Choose me

I'm Here to Grow Your Business Exponentially

Up-to-Data Knowledge

I stay up-to-data with the latest digital marketing trends, tools, and best practices.

Specialized Skills

I have specialized skills in areas such marketing, email marketing, and content creation

Dedicated Support

I provide dedicated support and guidance throughout the entire digital marketing process

Measurable Results

I provide measurable results and regular reporting to ensure clients can track the success of their digital marketing campaings

Inquiring

How do you optimize content for SEO?

Here’s a step-by-step guide on how to optimize content for SEO:

# Keyword Research
1. Identify target keywords: Conduct keyword research to find relevant and high-traffic keywords.
2. Use keyword research tools: Tools like Google Keyword Planner, Ahrefs, or SEMrush can help.

# On-Page Optimization
1. Optimize title tags: Write unique, descriptive, and keyword-rich title tags.
2. Write meta descriptions: Craft compelling and informative meta descriptions.
3. Use header tags: Organize content with header tags (H1, H2, H3, etc.).
4. Optimize content: Use target keywords naturally throughout the content.
5. Use alt tags: Optimize images with descriptive and keyword-rich alt tags.

# Content Quality and Length
1. Create high-quality content: Write engaging, informative, and well-researched content.
2. Content length: Aim for comprehensive content (1000-2000 words).
3. Use subheadings: Break up content with subheadings and bullet points.

# Internal and External Linking
1. Internal linking: Link to relevant and related content on your website.
2. External linking: Link to authoritative and relevant sources.

# Mobile-Friendliness and Page Speed
1. Ensure mobile-friendliness: Ensure content is easily readable on mobile devices.
2. Optimize page speed: Aim for fast page loading times (<3 seconds).

# Content Freshness and Updates
1. Regularly update content: Keep content fresh and up-to-date.
2. Use evergreen content: Create content that remains relevant over time.

# Local SEO (if applicable)
1. Use location-specific keywords: Optimize for location-specific keywords.
2. Create content for local audience: Write content that caters to local needs and interests.

# Analyze and Refine
1. Track keyword rankings: Monitor keyword rankings and adjust content accordingly.
2. Analyze user behavior: Use analytics to understand user behavior and refine content.

By following these steps, you can optimize your content for SEO and improve your website’s visibility, drive more traffic, and increase conversions.

Here are some strategies to increase customer retention:

# Personalization
1. Tailored experiences: Offer personalized products, services, or content based on customer preferences and behavior.
2. Address customers by name: Use customer names in communications to create a sense of familiarity and warmth.

# Engagement
1. Regular communication: Send regular newsletters, updates, or promotional offers to keep customers engaged.
2. Social media interaction: Respond to customer queries and comments on social media to build a community.
3. Surveys and feedback: Collect feedback through surveys or reviews to understand customer needs and improve services.

# Loyalty and Rewards
1. Loyalty programs: Implement loyalty programs that reward customers for repeat purchases or referrals.
2. Exclusive offers: Provide exclusive discounts, promotions, or early access to new products for loyal customers.

# Support and Service
1. Timely support: Offer timely and effective support through multiple channels (phone, email, chat).
2. Proactive issue resolution: Anticipate and resolve potential issues before they become major problems.

# Value Addition
1. Educational content: Provide valuable, relevant, and consistent content to educate customers on products or services.
2. Additional services: Offer complementary services or products that enhance the overall customer experience.

# Analytics and Insights
1. Customer data analysis: Analyze customer data to identify patterns, preferences, and pain points.
2. Segmentation: Segment customers based on behavior, demographics, or preferences to tailor experiences.

# Employee Empowerment
1. Train employees: Equip employees with the skills and knowledge to provide exceptional customer service.
2. Empower decision-making: Give employees the authority to make decisions and take actions that benefit customers.

By implementing these strategies, businesses can increase customer retention, drive loyalty, and ultimately, revenue growth.

Here’s a sample response:

I’m excited about this digital marketing position because it offers the opportunity to leverage my skills and experience to drive business growth and success. Specifically, I’m drawn to:

1. Creative challenges: Developing innovative marketing strategies and campaigns that captivate audiences and drive results.
2. Data-driven decision-making: Analyzing metrics and insights to inform marketing decisions and optimize performance.
3. Collaboration and teamwork: Working closely with cross-functional teams to align marketing efforts with business objectives.
4. Staying up-to-date with industry trends: Continuously learning and adapting to the latest digital marketing tools, technologies, and best practices.
5. Measurable impact: Seeing the direct impact of my work on business outcomes, such as increased website traffic, engagement, and conversions.

Overall, I believe this role offers a unique blend of creativity, strategy, and analytics, and I’m eager to contribute my skills and experience to drive success.

Here are the key differences between branding and direct marketing:

# Branding
1. Focus: Builds awareness, establishes identity, and creates emotional connections.
2. Goals: Long-term reputation, customer loyalty, and market positioning.
3. Messaging: Often indirect, focusing on values, mission, and personality.
4. Channels: Advertising, social media, content marketing, events, and sponsorships.
5. Metrics: Brand awareness, recognition, and sentiment.

# Direct Marketing
1. Focus: Drives immediate action, generates leads, and converts sales.
2. Goals: Short-term sales, lead generation, and conversions.
3. Messaging: Direct, clear, and focused on promotions, offers, or benefits.
4. Channels: Email, search engine marketing, direct mail, telemarketing, and text messaging.
5. Metrics: Conversion rates, return on investment (ROI), and cost per acquisition (CPA).

Key differences:

1. Timeframe: Branding focuses on long-term goals, while direct marketing aims for short-term results.
2. Messaging: Branding messages are often indirect and emotional, while direct marketing messages are direct and action-oriented.
3. Channels: Branding uses a broader range of channels, while direct marketing focuses on targeted, measurable channels.
4. Metrics: Branding metrics focus on awareness and reputation, while direct marketing metrics focus on conversions and ROI.

How do you use content marketing to promote a product or service?

Here’s a step-by-step guide on how to use content marketing to promote a product or service:

# Step 1: Define Your Target Audience
Identify your ideal customer, including demographics, pain points, interests, and behaviors.

# Step 2: Set Clear Goals
Determine what you want to achieve through content marketing, such as increased website traffic, lead generation, or sales.

# Step 3: Develop a Content Strategy
Choose the types of content that will resonate with your audience, such as blog posts, videos, podcasts, social media posts, or eBooks.

# Step 4: Create Valuable and Relevant Content
Produce high-quality, engaging, and informative content that addresses your audience’s needs and interests.

# Step 5: Distribute and Promote Your Content
Share your content through various channels, including social media, email newsletters, and influencer partnerships.

# Step 6: Measure and Analyze Performance
Track your content’s performance using metrics such as website traffic, engagement, lead generation, and conversion rates.

# Step 7: Optimize and Refine Your Strategy
Use data and analytics to refine your content strategy, adjust your messaging, and improve your overall performance.

Some popular content marketing tactics include:

1. Blogging
2. Video marketing
3. Podcasting
4. Social media marketing
5. Email marketing
6. Influencer marketing
7. Content repurposing
8. User-generated content
9. Webinars
10. eBooks and whitepapers

By following these steps and incorporating these tactics, you can effectively use content marketing to promote your product or service and achieve your business goals.

Search Engine Optimization (SEO) plays a crucial role in digital marketing as it helps websites rank higher in search engine results pages (SERPs) and increase their online visibility. Here are some key roles of SEO in digital marketing:

# 1. Improved Website Visibility
SEO helps websites appear higher in search engine rankings, making them more visible to potential customers.

# 2. Increased Organic Traffic
By optimizing website content and structure, SEO drives more organic (non-paid) traffic to the website.

# 3. Targeted Reach
SEO helps businesses reach their target audience by optimizing for specific keywords and phrases.

# 4. Cost-Effective
SEO is a cost-effective marketing strategy compared to paid advertising, as it generates organic traffic.

# 5. Brand Credibility
A high search engine ranking can establish a business as an authority in its industry, enhancing brand credibility.

# 6. Competitive Advantage
SEO can be a key differentiator for businesses, helping them outrank their competitors and attract more customers.

# 7. Improved User Experience
SEO best practices, such as optimizing website structure and content, can also improve the user experience.

# 8. Data-Driven Insights
SEO analytics provide valuable insights into website performance, user behavior, and market trends.

# 9. Long-Term Results
SEO is a long-term marketing strategy that can produce sustainable results over time.

# 10. Integrated Marketing
SEO can be integrated with other digital marketing channels, such as content marketing, social media, and PPC advertising.

By incorporating SEO into their digital marketing strategy, businesses can improve their online visibility, drive more traffic, and ultimately, increase conversions and revenue.

Here’s a step-by-step guide on how to define and track key performance indicators (KPIs):

# Define KPIs
1. Align with business goals: Identify KPIs that align with your business objectives and strategy.
2. Make them specific: Ensure KPIs are specific, measurable, achievable, relevant, and time-bound (SMART).
3. Focus on outcomes: Prioritize KPIs that measure outcomes rather than activities.

# Common KPI Categories
1. Financial: Revenue, profit margin, return on investment (ROI).
2. Customer: Customer acquisition cost, customer retention rate, customer satisfaction.
3. Marketing: Website traffic, social media engagement, lead generation.
4. Sales: Sales revenue, sales growth rate, sales conversion rate.
5. Operational: Efficiency, productivity, quality metrics.

# Track KPIs
1. Use data analytics tools: Utilize tools like Google Analytics, Mixpanel, or Tableau to track KPIs.
2. Set up dashboards: Create customized dashboards to visualize KPI data.
3. Establish benchmarks: Set benchmark values for KPIs to measure progress.
4. Regularly review and adjust: Schedule regular review sessions to assess KPI performance and make adjustments.

# Best Practices
1. Keep it simple: Focus on a limited number of KPIs (5-10) to avoid data overload.
2. Make it actionable: Ensure KPIs are actionable and inform business decisions.
3. Communicate with stakeholders: Share KPI data with relevant stakeholders to promote transparency and accountability.

By following these steps and best practices, you can effectively define and track KPIs to measure business performance, identify areas for improvement, and drive data-driven decision-making.

Here’s a sample response:

I chose digital marketing because:

1. Dynamic and ever-evolving: Digital marketing is constantly changing, with new technologies, platforms, and trends emerging regularly.

2. Creative and analytical: Digital marketing combines creative elements (content, design, messaging) with analytical aspects (data analysis, metrics, optimization).

3. Measurable results: Digital marketing allows for precise measurement and tracking of campaign performance, enabling data-driven decision-making.

4. Global reach: Digital marketing enables businesses to reach a global audience, connect with customers worldwide, and expand their market presence.

5. Continuous learning: The digital marketing field requires ongoing learning and professional development, which aligns with my passion for staying up-to-date with industry trends and best practices.

6. Career opportunities: Digital marketing offers diverse career paths, from specialized roles like SEO and PPC to leadership positions and entrepreneurship.

7. Impact on businesses: Digital marketing has the power to transform businesses, drive growth, and improve customer engagement, which motivates me to contribute to this field.

Contact Me

Are you searching for the best digital marketer in Malappuram? Please feel free to contact me. I’m here ready to serve you at any time.

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